Monday, September 11, 2023

Market 32

Market32 in Fort Edward, New York 01
Ft Edward location on US 4 in Warren County from Cumberland Farms across the road
Tyler A. McNeil, CC BY-SA 4.0, via Wikimedia Commons

 Price Chopper have gradually converted their stores to Market 32, which is approaching its tenth year. Someone asked Newschannel 9s Your Stories when they'll all be done. Initially, it was most of their locations in their native Capital Region, working their way towards New England, Pennsylvania, and the Mohawk Valley. It may be too easy to rebrand the lot straightaway, or a right fortune, instead doing them up piecemeal over the course of a decades time. Latham instead have Market Bistro, which I've mentioned earlier, trying to emulate Wegmans (don't get me started!). Inside, the key differences include some of the décor and the carts are brown. 32 refers to 1932, when the chain were founded as Central Markets. They've been Price Chopper for fifty years, yet there's no anniversary just for that; last year being considered the milestone, while new sister chain Tops had their own.

The only current Market 32 I've gone to myself to date is New Hartford (none west of Oneida County just yet), although in their backyard, I've been to Slingerlands, Pine Hills and Delaware Ave. (NY 443 & US 9W) long before the name was coined, the last two in Albany proper. Other than that, it's pretty much the same and will distinguish it from the Price Chopper in Kansas, Iowa and Missouri. Our Price Chopper have been in CNY since the mid-'70s (Groceteria has more details). The name won't be retired fully, just reconfigured. Now if that could open on Syracuses south side since it's far enough from Western Lights and Erie Blvd E since it can be done as you head east. It might not work in Ithaca with Tops across town and Price Chopper never at that end of NY 13, and rural communities might be a challenge if the property is small and there isn't room to expand as well as concerns about traffic and codes. Still, Market 32 is more than a fresh coat of paint and a name change.

On 28 November, Price Chopper/Market 32 announced the acquisition of the five area ShopRite stores that closed ten days earlier, but only Niskayuna and North Greenbush will join the chain in the new year, while the rest overlap with existing locations, so we'll see how they get on.

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